How to Make Money Online by Copywriting

Copywriting is one of the most in-demand online skills today. Every business, from startups to large corporations, needs persuasive writing to sell products, engage audiences, and build brand trust. Unlike content writing, which primarily informs, copywriting persuades readers to take action—whether that’s buying a product, signing up for a service, or clicking a link.

Learning how to make money online by copywriting is not just a way to earn a side income—it can become a full-time career. Freelancing allows you to work from home, set your own hours, and work on projects that excite you. Even beginners can start earning with minimal investment, using just a laptop, internet, and a willingness to learn.

In this guide, we’ll cover everything: the skills you need, the best platforms, niche opportunities, portfolio-building strategies, pricing, marketing yourself, and scaling your online copywriting business. By the end, you’ll have a complete roadmap to start earning online today.

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1. What You Need to Get Started with How to Make Money Online by Copywriting

Basic Essentials

Before you start your journey, make sure you have the following:

• Device & Internet: A laptop is ideal, but a tablet or even a smartphone can work in the beginning.

• Writing Skills: You don’t need to be perfect in grammar, but your writing must be clear, persuasive, and engaging.

• Portfolio: Even a few sample pieces can help attract your first clients. You can create these by rewriting existing ads or writing fictional copy.

Knowledge & Mindset

• Marketing Knowledge: Understanding how businesses sell is crucial. Learn about value propositions, calls-to-action (CTAs), and customer psychology.

• Patience & Consistency: Freelancing income grows over time. The first project may not pay much, but consistent work builds reputation and leads to higher rates.

• Online Safety Awareness: Avoid “easy money” scams. Legitimate copywriting work requires effort, practice, and skill.

Actionable Tips for Beginners

• Start by practicing rewriting product descriptions, social media captions, or email copy from brands you admire.

• Keep a notebook or digital file of ideas and copy exercises to track your progress.

• Join online copywriting communities to get feedback and learn from others.

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2. Freelancing Platforms to Make Money Online by Copywriting

Freelancing platforms connect you with clients looking for copywriting services. These platforms are beginner-friendly and allow you to start earning quickly.

Popular Platforms

• Upwork: Create a profile, showcase your skills, and bid on projects. Great for both beginners and experienced copywriters.

• Fiverr: Offer specific gigs like product descriptions, social media copy, or email sequences. You can define your own pricing packages.

• Freelancer.com: Useful for project-based work and competitions.

• LinkedIn: Connect directly with clients, share your portfolio, and network professionally.

• FlexJobs: Focuses on legitimate remote jobs, including copywriting.

Tips to Land Your First Client

• Start with small gigs to gain reviews and credibility.

• Write a strong, personalized proposal explaining how your copy can help the client achieve results.

• Showcase samples that are relevant to the client’s niche.

Sample Proposal Template:

“Hi [Client Name], I’ve reviewed your project and believe my copywriting skills can help [Client’s Goal]. I specialize in writing persuasive [emails/social media posts/landing pages] that increase engagement and conversions. I’ve included a sample of my work for your review. I’d love to discuss this project further.”

Mini Case Study:

A beginner copywriter started on Fiverr offering product description gigs for $5. Within three months, they accumulated 30 reviews and increased their rate to $50 per gig. By consistently delivering quality work, they now earn $1,000+ per month.

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3. Specialized Niches for How to Make Money Online by Copywriting

Copywriting is not one-size-fits-all. Focusing on specific niches can help you earn more and become an expert in that area.

Website Copywriting

Websites need content that converts visitors into customers.

• Landing Pages: Persuasive text encourages sign-ups or purchases. For example:
  “Discover the ultimate productivity app that organizes your tasks effortlessly. Sign up today and get your first month free!”

• Homepages & About Pages: Communicate the brand’s value clearly and build trust. For instance, a small business About page can highlight their mission, experience, and customer testimonials.

Tip: Study high-converting websites and note how they use headlines, bullet points, and CTAs to persuade visitors.

Email Copywriting

Emails are a highly effective way to generate sales.

• Welcome Emails: Introduce new subscribers and set expectations.

• Promotional Emails: Highlight sales, new products, or limited-time offers.

• Newsletters: Build long-term trust with subscribers.

Sample Email Copy for Product Launch:
“Subject: Your Exclusive Early Access to Our New Collection!
Body: Hi [Name], we’re excited to unveil our newest collection. Be the first to explore unique styles designed just for you. Click below to shop now and enjoy 10% off your first order!”

Social Media Copywriting

Brands need engaging posts and ads for social media platforms.

• Instagram & Facebook Ads: Short, persuasive captions with CTAs.

• TikTok Scripts: Hooks and short scripts to capture attention in seconds.

• Social Media Captions: Captions that engage audiences and encourage interaction.

Sample Instagram Caption:
“Level up your morning routine ☀️✨ Our premium coffee blends kickstart your day with flavor and energy. Tap to shop now!”

Blog & Content Marketing Copywriting

Even blogs require persuasive writing to convert readers into buyers.

• Product-focused blogs integrate benefits and calls-to-action naturally.

• SEO-friendly copy helps drive traffic while convincing readers to take action.

Example Blog Intro & CTA:
“Looking to upgrade your home office? Our ergonomic chairs combine comfort with style. Discover our top picks and make your workspace productive and cozy today!”

Ad Copywriting

Short, persuasive ads on Google, Facebook, or LinkedIn drive sales.

Sample Facebook Ad:
“Tired of messy closets? Our modular storage solutions make organization easy. Order now and enjoy free shipping for a limited time!”

Video Script Copywriting

Scripts for YouTube, TikTok, or explainer videos need attention-grabbing openings and clear messaging.

Sample Video Script for TikTok:
“Stop wasting time on boring workouts 😩 Try our 10-minute home HIIT plan and see results fast! Tap to start today!”

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4. How to Build Your Portfolio and Reputation

A strong portfolio and a solid reputation are crucial for anyone learning how to make money online by copywriting. Clients hire writers they can trust, and your portfolio demonstrates both your skill and reliability. Here’s how to build a portfolio and establish credibility step by step.

Start Small: Create Your First Samples

Even if you haven’t worked with real clients yet, you can build a portfolio by creating sample copy. These samples show potential clients what you can do.

Steps to Start:

1. Pick a Niche: Choose one type of copywriting to focus on—website copy, email sequences, social media posts, or product descriptions. Focusing helps you build expertise faster.

2. Create Fictional Projects: Write sample landing pages, ads, emails, or social media posts as if you were working for a real business.

3. Use Templates: Start with frameworks like PAS (Problem-Agitate-Solution), AIDA (Attention-Interest-Desire-Action), or 4Ps (Promise, Picture, Proof, Push) to structure your copy.

Example:

• Landing Page Sample:
  “Tired of cluttered closets? Our modular storage solutions transform your space in minutes. Organize effortlessly and reclaim your home. Shop now and enjoy free shipping!”

• Email Sample:
  “Subject: Your Exclusive Early Access!
  Hi [Name], we’re excited to share our new collection with you first. Explore unique styles designed to fit your lifestyle. Click below to shop now and enjoy 10% off!”

Showcase Your Work Online

Once you have samples, the next step is to display them professionally. An online portfolio not only showcases your skills but also makes you appear credible and serious about your work.

Options to Showcase:

• Personal Website: Create a simple website using WordPress, Wix, or Squarespace. Include a portfolio page with your samples, a brief bio, and contact info.

• LinkedIn: Share your copywriting samples in posts and articles. Join groups where businesses look for freelance copywriters.

• Medium or Behance: Publish your copywriting projects for exposure and credibility.

Tips for an Effective Portfolio:

• Include different types of copy: ads, email sequences, landing pages, social media posts.

• Show results when possible: Even fictional projects can include imagined outcomes, like “This email campaign could increase conversions by 20%.”

• Keep it clean and organized: Clients should be able to browse quickly and see your best work.

Collect Reviews and Testimonials

Positive client feedback is one of the fastest ways to build reputation. Reviews help potential clients trust you and justify higher rates.

How to Collect Testimonials:

1. Start Small: Offer a discounted or free project to a friend, family member, or small business.

2. Ask for Honest Feedback: After completing the project, request a short testimonial highlighting your skills and professionalism.

3. Display Prominently: Add reviews to your portfolio, website, LinkedIn profile, and Fiverr/Upwork profiles.

Example Testimonial:
“Chezvi helped us rewrite our landing page copy, and our sign-ups increased by 30% within a week. Highly professional and responsive!”

Mini Case Study:
A beginner copywriter offered free email copywriting services to a local boutique. After delivering the project, the boutique owner provided a glowing testimonial, which was added to the portfolio. Within two months, the copywriter landed three paying clients who found them via LinkedIn, and their rates increased from $10 to $50 per email.

Leverage Your Portfolio for Job Applications

A portfolio isn’t just for freelancing platforms—it can help you land high-paying clients directly.

Tips:

• Include a mix of niche-specific samples. For instance, if you want to focus on social media copywriting, showcase Instagram captions, TikTok scripts, and Facebook ads.

• Tailor applications and proposals to show the client relevant samples. Don’t overwhelm them with unrelated work.

• Update your portfolio regularly with new projects and improvements. This shows growth and expertise over time.

How to Build a Reputation Beyond a Portfolio

A portfolio shows what you can do, but reputation shows who you are as a professional. Clients hire people they trust.

Ways to Build Reputation:

1. Consistently Deliver Quality Work: Meet deadlines and follow client instructions carefully.

2. Communicate Clearly: Respond promptly, clarify requirements, and maintain professionalism in all interactions.

3. Be Transparent About Your Skills: Don’t overpromise. Being honest about your experience builds trust.

4. Engage in Communities: Join copywriting and freelancer groups on Facebook, LinkedIn, or Reddit. Share insights and help others to increase your visibility.

Tips for Beginners to Build Portfolio & Reputation Quickly

• Offer 1–2 free or discounted projects initially to get real client feedback.

• Focus on one niche first and build deep expertise.

• Maintain a record of every project, including links, screenshots, and performance metrics (like clicks or conversions, if available).

• Ask clients if you can use completed work as a portfolio sample.

Summary of Key Actions for Point 4

1. Create 5–10 high-quality sample pieces in your chosen niche.

2. Build a clean, professional online portfolio.

3. Collect and showcase testimonials.

4. Update your portfolio regularly with new work.

5. Focus on professionalism, communication, and community engagement to build reputation.

By following these steps, you’ll be well on your way to establishing a strong foundation for how to make money online by copywriting. A robust portfolio combined with positive client feedback makes it easier to attract higher-paying clients and grow your freelance career.

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5. Tools Every Copywriter Needs

Having the right tools can make your copywriting work faster, more efficient, and professional. While you don’t need every tool at the start, using a few essential ones can help you produce high-quality work.

Writing & Editing Tools

• Grammarly: Checks grammar, spelling, and readability. Great for ensuring your copy is professional.

• Hemingway Editor: Helps simplify complex sentences and improve clarity.

• Google Docs / Microsoft Word: Standard platforms for writing, editing, and sharing documents with clients.

Research & SEO Tools

• Google Keyword Planner: Useful for blog and website copy that needs SEO optimization.

• AnswerThePublic: Helps find common questions and search queries your audience is asking.

• SEMrush / Ubersuggest: Tools for keyword research, competitor analysis, and content ideas.

Project & Client Management Tools

• Trello / Asana: Organize projects, deadlines, and client tasks efficiently.

• Notion: Combines note-taking, task management, and portfolio tracking in one platform.

Content Inspiration Tools

• BuzzSumo: Discover trending content and popular topics in your niche.

• Copy.ai / Jasper AI: Generate ideas or drafts when facing writer’s block (great for inspiration, not replacement).

Tip: Start with a few essential tools and add more as your business grows. The right tools save time and help maintain high-quality output, which is crucial for establishing a strong reputation as a copywriter.

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6. Learning and Improving Your Copywriting Skills

Mastering copywriting is a continuous process. Even experienced writers keep learning to stay relevant. Improving your skills not only helps you produce better work but also allows you to charge higher rates and attract more clients. Here’s a step-by-step approach for beginners to grow as a copywriter.

Free & Paid Learning Resources

1. Blogs and Websites:

   • Copyblogger: Offers tips on persuasive writing, headlines, and content marketing.

   • HubSpot Blog: Focuses on email marketing, lead generation, and digital copy techniques.

   • Neil Patel: SEO-friendly copywriting strategies and digital marketing insights.

2. YouTube Tutorials:

   • Watch videos on creating high-converting landing pages, social media ads, and email campaigns.

   • Channels like “The Futur” and “Copywriting Course” offer step-by-step guidance.

3. Online Courses:

   • Platforms like Udemy, Skillshare, and Coursera provide structured courses for beginners.

   • Look for courses covering multiple niches like email, social media, and website copywriting.

Tip: Start with free resources to learn fundamentals, then invest in a course once you’re ready to practice professionally.

Practice & Experimentation

1. Rewrite Existing Copy:

   • Take ads, email campaigns, or landing pages from brands and rewrite them in your own style.

   • Focus on improving clarity, adding persuasive elements, and strengthening CTAs.

2. Create Fictional Campaigns:

   • Develop copy for imaginary products, services, or social media accounts.

   • Example: Create a landing page for a “Productivity Planner App” with a headline, bullet points, and a CTA button.

3. Daily Writing Exercises:

   • Spend 20–30 minutes writing copy every day.

   • Practice different formats: social media captions, emails, ad copy, and headlines.

Mini Exercise Example:

• Pick a trending product online.

• Write a 3-line Instagram caption that motivates users to click the “Shop Now” button.

• Compare your caption with existing ads and analyze which is more persuasive.

Analyze Successful Copy

Studying effective copy helps you understand what works in real-world marketing.

1. Landing Pages:

   • Observe how brands structure headlines, subheadings, and CTAs.

   • Example: A SaaS landing page may start with a strong headline like, “Save 5 Hours a Week with Our Automation Tool.”

2. Email Campaigns:

   • Analyze subject lines, personalization, and email flow.

   • Note the difference between high-performing and weak campaigns.

3. Social Media Ads:

   • Monitor ads that get high engagement.

   • Identify hooks, tone, and calls-to-action that grab attention quickly.

Mini Case Study:
A copywriter studied Nike’s social media campaigns and discovered that short, action-driven sentences like “Just Do It” and visuals aligned with brand identity increased engagement dramatically. By applying these patterns, the copywriter improved social media ad performance for a small e-commerce client.

Get Feedback and Improve

• Join copywriting communities on Facebook, LinkedIn, or Reddit.

• Share your sample copy and request constructive feedback.

• Revise your work based on suggestions to enhance clarity, persuasiveness, and flow.

Advanced Tip: Track Your Results

Once you start working with clients, measure how your copy performs:

• Click-through rates (CTR) for emails and ads

• Engagement metrics for social media posts

• Conversion rates on landing pages

Tracking results helps you identify which styles, structures, and messaging techniques are most effective, making your copywriting even stronger over time.

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7. Pricing Your Copywriting Services

One of the biggest challenges for beginner copywriters is deciding how much to charge. Pricing affects the type of clients you attract, your income potential, and how your work is perceived. Knowing how to make money online by copywriting also means learning how to value your work correctly.

1. Pricing Models for Copywriting

There are several common ways to charge clients:

a. Per-Word Pricing

• Charge a fixed rate for each word written.

• Beginner rates: $0.03–$0.10 per word.

• Pros: Simple, easy to calculate, good for blog posts or product descriptions.

• Example: A 500-word product description at $0.05/word = $25.

b. Per-Project Pricing

• Charge a flat rate for an entire project.

• Beginner rates: $20–$100 for small projects, like landing pages, email sequences, or social media posts.

• Pros: Clients know the total cost upfront; suitable for creative projects.

• Example: Writing a 5-email welcome sequence = $75 for the project.

c. Per-Hour Pricing

• Charge an hourly rate for your work.

• Beginner rates: $10–$25/hour.

• Pros: Good for ongoing work or projects with uncertain scope.

• Example: Editing and revising multiple ads over 5 hours at $15/hour = $75.

Tip: For beginners, per-project pricing is often easier because clients can see exactly what they’re paying for.

2. How to Set Your Initial Rates

1. Start Low but Fair:

   • When starting, it’s okay to charge lower rates to get your first clients and testimonials.

   • Avoid undervaluing yourself; even small projects should reflect your effort.

2. Factor in Experience:

   • If you have previous writing experience, marketing knowledge, or a portfolio, you can charge slightly higher than complete beginners.

3. Estimate Time & Effort:

   • Consider how long a project will take, including research, drafting, revisions, and communication.

   • Ensure your rate reflects your time investment.

3. How to Increase Your Rates Over Time

As you gain experience, positive reviews, and a solid portfolio, you can gradually raise your rates:

1. Collect Testimonials: Positive feedback justifies higher pricing.

2. Specialize in a Niche: Clients pay more for copywriters with expertise in email, social media, or website copy.

3. Deliver Results: Highlight your past projects’ impact, such as increased engagement, conversions, or sales.

Example of Rate Progression:

• Month 1–3: $5–$20 per gig on Fiverr (beginner)

• Month 4–6: $50–$100 per project after 5–10 positive reviews

• Month 6+: $200+ for specialized landing pages or email campaigns

4. Tips to Negotiate Pricing with Clients

• Know Your Value: Show samples, explain your approach, and highlight potential results.

• Be Confident: Don’t apologize for your rates; confidence demonstrates professionalism.

• Offer Packages: Bundle services like 5 social media posts + 1 email sequence at a set price.

• Be Flexible for Long-Term Clients: Consider discounts for retainer agreements or ongoing work.

5. Avoid Undervaluing Your Work

Many beginners make the mistake of charging too little. This can lead to:

• Burnout from low-paying projects

• Difficulty increasing rates later

• Attracting clients who don’t value your work

Tip: Even as a beginner, aim to charge rates that reflect your effort, skills, and potential results.

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8. Marketing Yourself as a Copywriter

Even the best copywriters need to promote their services to attract clients. Effective marketing helps you stand out and build a steady stream of projects.

1. Personal Branding

• Position yourself as an expert in a specific niche (e.g., email, social media, or website copy).

• Share tips, sample copy, and insights on LinkedIn, Instagram, or a personal website.

• Use a professional profile photo and clear description of your services.

2. Networking & Referrals

• Join copywriting or freelancer communities on Facebook, LinkedIn, or Reddit.

• Engage in discussions, share advice, and connect with potential clients.

• Ask satisfied clients for referrals or testimonials to attract more work.

3. Cold Pitching Clients

• Research businesses or brands that may need copywriting services.

• Send personalized emails or messages showcasing your skills and relevant samples.

• Keep pitches short, clear, and focused on how your copy can help achieve their goals.

Example Pitch:
“Hi [Client Name], I specialize in writing copy that boosts conversions and engagement. I’d love to create a sample for your [website/email/social media] campaign to demonstrate my skills. Let me know if you’re interested!”

Tip:

Consistency matters. Post regularly, engage with communities, and reach out to potential clients every week to maintain visibility and grow your freelance business.

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Common Mistakes to Avoid

• Copying content instead of creating unique work

• Overpromising results

• Ignoring client feedback

• Taking too many projects without focus

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Case Studies of Successful Copywriters

• Beginner earned $500–$1000 per month in first 3 months on Fiverr

• Building a portfolio led to $10,000+ monthly income for an experienced copywriter

• Lessons: Focus on niche, consistent practice, and client satisfaction

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Actionable Tips to Start Today

• Pick one niche and create sample copy

• Set up profiles on 2–3 freelancing platforms

• Reach out to 5 potential clients this week

• Practice writing daily for 30 minutes

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Conclusion: Howiki’s Guide on How to Make Money Online by Copywriting

Learning how to make money online by copywriting is achievable for anyone willing to practice, learn, and start small. By focusing on building a portfolio, specializing in niches like email, social media, and website copy, and consistently delivering quality work, you can create a reliable online income. Additionally, exploring related opportunities such as How to Make Money Online Writing Articles, can further expand your earnings and diversify your skillset.

At Howiki, we encourage beginners to take action today: pick a niche, create sample copy, and apply for your first project. Every small effort contributes to a long-term, high-paying online career in copywriting and content writing.

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